end of history illusion.

/ɛnd əv ˈhɪstəri ɪˈluːʒən/noun
1.

Psychology.a cognitive bias where individuals recognize significant personal growth in their past but mistakenly believe their personality, values, and preferences have reached a stable, final state and will not change much in the future.

2.

Technology.a cognitive bias observed in users, developers, and product teams in which individuals or systems readily acknowledge major past shifts in technology adoption, workflows, preferences, data profiles, or tech stacks, yet mistakenly believe their current setup (tools, interfaces, algorithms, or personalization models) has reached a stable, final state with minimal future evolution or disruption.

Astar Consulting ASEst. 2024

Notes from the frontier.

Norwegian AI Championship — the Astar team on stage
01 — FEATUREDHover to reveal
Event · Oslo2026.03.13

Norwegian AI Championship

Silicon Valhalla — on stage with the Norwegian flag
02Event
Event · Trondheim2026.02.27

Silicon Valhalla

Weights & Biases, a Norwegian flag, and a room full of builders — a night celebrating what Norway's AI scene is becoming.

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Dream big — the Astar team in San Francisco
03Dispatch
Dispatch · San Francisco2026.02.10

Dream big

A Norwegian flag on a San Francisco porch — notes from the week we spent asking what it takes to build at world scale from Trondheim.

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NorgesGruppen computer vision — overhead view of a self-checkout
04 — CASE STUDYHover to reveal
Case · NorgesGruppen · Computer Vision2026.01.21

Teaching the checkout to see.